Responsive Web design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.
Why Small Businesses Need to Switch to Responsive Web Design
A responsive website design is one “responds to” or resizes itself depending on the type of device it is being seen through – that could be an oversized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, or a 4-inch smartphone screen.
More people are using mobile devices. A recent Pew study found that 45% of American adults own a smartphone, and 31% own a tablet computer. As we reported yesterday, smartphone shipments outpace those of regular mobile phones, and tablet growth is surging.
Check your traffic and you might just be shocked at how many visitors are getting to your website through mobile devices.